Tracing technology diffusion of social media with culturally localized user experience approach

  • Authors:
  • Huatong Sun

  • Affiliations:
  • Interdisciplinary Arts & Sciences, University of Washington Tacoma, Tacoma, WA

  • Venue:
  • DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: health, learning, playing, cultural, and cross-cultural user experience - Volume Part II
  • Year:
  • 2013

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Abstract

This paper examines two recent technology diffusion cases of social media in a global context, Facebook Japan and Sina Weibo. By tracing the local development of two social media technologies and probing into the deeper issues behind their peculiar use patterns, it presents a new framework--Culturally Localized User Experience (CLUE) for culturally sensitive design and argues the integration of action and meaning in design is key to the success of global social media.