User involvement in idea brainstorming of design process: finding the effective strategy in social network service

Authors:
Shu-Chuan Chiu;Kiyoshi Tomimatsu
Affiliations:
Graduate School of Design, Kyushu University, Fukuoka, Japan;Faculty of Design, Kyushu University, Fukuoka, Japan
Venue:
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: design philosophy, methods, and tools - Volume Part I
Year:
2013

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Abstract

The growth of Social Network Service (SNS) has created a new potential in marketing. The role of SNS has changed the common private and public aspects of life. Many methods have been developed for engaging users in design process. This paper reviews the process of service design development, the area of idea brainstorming innovation though SNS. Specifically, it describes that User Generated Design (UGD) methods for user involvement apply to the development of idea brainstorming and the influence on imagination stimulation. The evolution in design research from a UGD approach to involve users in social innovations is changing the roles of the designer in idea brainstorming process. The results show that the SNS assists the innovation process during the first phases of the new service development process and helps develop innovation ideas. Suggestions for further work are included that include aspects of SNS tangibility, usage areas and UGD innovation.