Using Innovation Diffusion Theory to Guide Collaboration Technology Evaluation: Work in Progress
WETICE '01 Proceedings of the 10th IEEE International Workshops on Enabling Technologies: Infrastructure for Collaborative Enterprises
Journal of the American Society for Information Science and Technology
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
An examination of gender effects on career success of information systems employees
Journal of Management Information Systems - Special section: Information technology and IT organizational impact
IEEE Software
The impact of perceived risk, intangibility and consumer characteristics on online game playing
Computers in Human Behavior
International Journal of Electronic Commerce
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With the growing number of online game players and the increasing of new online games development, it is imperative for marketers to develop a better understanding of players' new game adoption decisions. This study examines perceived control as a mediator of trialability-product adoption relationship, and gender difference as a moderator of the relationship between trialability-product adoptions. A field survey was conducted to test the hypotheses of the study. Respondents were graduate students from Taiwan universities. A total of 411 undergraduate students with massively multiplayer online gaming (MMOGs) experience participated in this study. The structural equation model (SEM) method was employed to analyze the data. The findings indicate that perceived product trialability has a direct influence on intent to play new games, and indirect effects through perceived process control. Gender differences also moderate the trialability effects on the adoption of new online games. Perceived trialability had more of an effect on intention to play new online games for female players than for male players. To develop an effective product development and communication strategy, the finding suggests that online game firms should focus on new product characteristics and consider consumer gender differences.