Social software: fun and games, or business tools?
Journal of Information Science
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
News sharing in social media: The effect of gratifications and prior experience
Computers in Human Behavior
Informal learning in work environments: training with the Social Web in the workplace
Behaviour & Information Technology - Informal learning in work environments: training with the Social Web in the workplace
A Vertical Approach to Knowledge Management: Codification and Personalization in Software Processes
International Journal of Human Capital and Information Technology Professionals
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Even today, it is a fairly common argument in business-to-business companies, especially in traditional industrial companies, that social media is only useful in the business-to-consumer sector. The perceived challenges, opportunities and social media use cases in business-to-business sector have received little attention in the literature. Therefore, this paper focuses on bridging this gap with a survey of social media use cases, opportunities and challenges in industrial business-to-business companies. The study also examines the essential differences between business-to-consumer and business-to-business in these respects. The paper starts by defining social media and Web 2.0, and then characterizes social media in business, and social media in business-to-business. Finally, we present and analyze the results of our empirical survey of 125 business-to-business companies in the Finnish technology industry sector. This paper suggests that there is a significant gap between the perceived potential of social media and social media use with customers and partners in business-to-business companies, and identifies potentially effective ways to reduce the gap.