Persuasive Design in Teaching and Learning

  • Authors:
  • Reinhold Behringer;Peter Øhrstrøm

  • Affiliations:
  • Leeds Metropolitan University, Leeds, UK;Institut for Kommunikation, Aalborg University, Aalborg, Denmark

  • Venue:
  • International Journal of Conceptual Structures and Smart Applications
  • Year:
  • 2013

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Abstract

The EuroPLOT project 2010-2013 has developed Persuasive Learning and Technologies PLOTs and has evaluated them in four real-world case studies, which cover the widely different teaching scenarios of university education, adult learning in industry, informal learning at a museum, literature studies, and language learning. At the International Workshop of EuroPLOT Persuasive Technology for Learning, Education and Teaching IWEPLET 2013, the results of the project were presented, and an overview of related research was given. One of the main conclusions of EuroPLOT has been that the specific learning context has to be considered when applying persuasive designs. At IWEPLET 2013, both the theoretical background as well as evaluations of persuasive technology demonstrations were presented. This paper provides an overview of these presentations.