Rapid modeling: implications for business planning

  • Authors:
  • Kenneth R. Anderson;Gregory W. Diehl

  • Affiliations:
  • Siemens USA, Research and Technology Labs, Princeton, NJ;Network Dynamics Inc., Product Engineering, Cambridge, Mass

  • Venue:
  • WSC '88 Proceedings of the 20th conference on Winter simulation
  • Year:
  • 1988

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Abstract

The ability to quickly model the production implications of a product for the marketing, sales, finance, or engineering functions of the enterprise, takes the manufacturing function into a strategic planning role. Rapid modeling can play a significant role in the selection of a manufacturing strategy. This discussion will show the capability and potential of rapid modeling in assisting planners and analysts examine various manufacturing alternatives. The proposed modeling technique can be used to examine manufacturing variables of interest to the marketing, engineering, production and finance components of the business entity. The model provides a focal point for the organization's decision support system by providing insight into the major aspects of production planning, scheduling and economic justification.