Modeling personnel and roles for electronic commerce retail

  • Authors:
  • Simon Fong;Chan Se-Leng

  • Affiliations:
  • School of Applied Science, Nanyang Technological University, Singapore;GES Group, Singapore

  • Venue:
  • SIGCPR '00 Proceedings of the 2000 ACM SIGCPR conference on Computer personnel research
  • Year:
  • 2000

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Abstract

Most of the electronic commerce businesses have to address the same issues such as the four core business activities namely Attract, Interact, Act and React. The success of an E-Commerce business hinges on how competent the personnel who operate the four activities are. In this paper, we identify the job functions of the personnel for a typical Internet retail. In particular, we present an object-oriented model of the personnel specialized for Internet-based retail business. The model is designed according to the four core business activities. The personnel are designed to support the fundamental functions that make a successful E-Commerce business. Our model can serve as a high-level infrastructure planning or ERP for Internet retail, and it can be modified to suit other E-commerce domains such as Business-to-Business commerce.