The Many-Player Advertising Game

Authors:
José Manuel Campa;Mauro F. Guillén;Gila E. Fruchter
Affiliations:
-;-;-
Venue:
Management Science
Year:
1999

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Abstract

This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.