Predictive modeling in automotive direct marketing: tools, experiences and open issues

Authors:
Wendy Gersten;Rüdiger Wirth;Dirk Arndt
Affiliations:
DaimlerChrysler AG, Research & Technology, Data Mining Solutions, FT3/AD, PO BOX 2360, 89013 Ulm, Germany;DaimlerChrysler AG, Research & Technology, Data Mining Solutions, FT3/AD, PO BOX 2360, 89013 Ulm, Germany;DaimlerChrysler AG, Research & Technology, Data Mining Solutions, FT3/AD, PO BOX 2360, 89013 Ulm, Germany
Venue:
Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining
Year:
2000

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Abstract