Estimating campaign benefits and modeling lift

Predictive modeling in automotive direct marketing: tools, experiences and open issues

Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining

Targeting the right students using data mining

Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining

Measuring lift quality in database marketing

ACM SIGKDD Explorations Newsletter - Special issue on “Scalable data mining algorithms”

Mining the network value of customers

Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining

Scoring the Data Using Association Rules

Applied Intelligence

Indirect Association: Mining Higher Order Dependencies in Data

PKDD '00 Proceedings of the 4th European Conference on Principles of Data Mining and Knowledge Discovery

The TwoKey Plot for Multiple Association Rules Control

PKDD '01 Proceedings of the 5th European Conference on Principles of Data Mining and Knowledge Discovery

Comparison of Classification Methods for Customer Attrition Analysis

TSCTC '02 Proceedings of the Third International Conference on Rough Sets and Current Trends in Computing

Mining knowledge-sharing sites for viral marketing

Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining

An intelligent system for customer targeting: a data mining approach

Decision Support Systems

A Data Mining Approach for Retailing Bank Customer Attrition Analysis

Applied Intelligence

MOB-ESP and other improvements in probability estimation

UAI '04 Proceedings of the 20th conference on Uncertainty in artificial intelligence

Predicting the product purchase patterns of corporate customers

Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining

Toward a successful CRM: variable selection, sampling, and ensemble

Decision Support Systems

Recommendation method for extending subscription periods

Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining

Configuration of Detection Software: A Comparison of Decision and Game Theory Approaches

Decision Analysis

Inducing a marketing strategy for a new pet insurance company using decision trees

Expert Systems with Applications: An International Journal

Toward a successful CRM: variable selection, sampling, and ensemble

Decision Support Systems

Optimal selection of potential customer range through the union sequential pattern by using a response model

Expert Systems with Applications: An International Journal

Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model

Decision Support Systems

Interactive refinement of filtering queries on streaming intelligence data

ISI'06 Proceedings of the 4th IEEE international conference on Intelligence and Security Informatics

Increasing the effectiveness of associative classification in terms of class imbalance by using a novel pruning algorithm

Expert Systems with Applications: An International Journal

A unified view of performance metrics: translating threshold choice into expected classification loss

The Journal of Machine Learning Research