Measuring lift quality in database marketing

  • Authors:
  • Gregory Piatetsky-Shapiro;Sam Steingold

  • Affiliations:
  • Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MA;Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MA

  • Venue:
  • ACM SIGKDD Explorations Newsletter - Special issue on “Scalable data mining algorithms”
  • Year:
  • 2000

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Abstract