One-to-one marketing on the internet

Authors:
Rajiv Dewan;Bing Jing;Abraham Seidmann
Affiliations:
William E. Simon Graduate School of Business Administration, University of Rochester;Wlliam E. Simon Graduate School of Business Administration, University of Rochester;William E. Simon Graduate School of Business Administration, University of Rochester
Venue:
ICIS '99 Proceedings of the 20th international conference on Information Systems
Year:
1999

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Abstract