Ontology-based operators for e-business model de- and reconstruction

  • Authors:
  • Jaap Gordijn;Hans Akkermans

  • Affiliations:
  • Vrije Universiteit, Amsterdam, The Netherlands;Vrije Universiteit, Amsterdam, The Netherlands

  • Venue:
  • Proceedings of the 1st international conference on Knowledge capture
  • Year:
  • 2001

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Abstract

We define e-business models as conceptual models that show how a network of actors (a value constellation) creates, exchanges and consumes objects of value by performing value adding activities. In this paper we present a semi-formal ontology-based representation of e-business models that is useful in carrying out a preliminary business and requirements analysis. In particular, we show that a small set of generic 'model deconstruction' operators is able to generate design variations on a given e-business model, so that upfront analysis of the characteristics and consequences of a range of alternative e-business models becomes possible. We illustrate our ontology-based e3-value approach by a commercial project on Internet news services.