Admediation: New Horizons in Effective Email Advertising

Authors:
Ram D. Gopal;Zhiping Walter;Arvind K. Tripathi
Affiliations:
University of Connecticut;University of Connecticut;University of Connecticut
Venue:
Communications of the ACM
Year:
2001

Citing 1
Cited 4

Spam!

Communications of the ACM

Should spam be on the menu?

Communications of the ACM - Wireless sensor networks
Economics of first-contact email advertising

Decision Support Systems
Why do people get phished? Testing individual differences in phishing vulnerability within an integrated, information processing model

Decision Support Systems
Direct marketing decision support through predictive customer response modeling

Decision Support Systems

Quantified Score

Hi-index	48.22

Visualization

Abstract

Using incentive-based approaches to match interested buyers and sellers.