Should spam be on the menu?

Authors:
Janice C. Sipior;Burke T. Ward;P. Gregory Bonner
Affiliations:
Villanova University, Villanova, PA;Villanova University, Villanova, PA;Villanova University, Villanova, PA
Venue:
Communications of the ACM - Wireless sensor networks
Year:
2004

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Abstract

Email marketing is an excellent, low-cost way to reach consumers, but spammers are currently looting much of its potential. The challenge is to develop an email marketing process that is consensual, efficient, and constitutional.