Focus groups in HCI: wealth of information or waste of resources?

Authors:
Stephanie Rosenbaum;Gilbert Cockton;Kara Coyne;Michael Muller;Thyra Rauch
Affiliations:
Tec-Ed, Inc.;University of Sunderland;Nielsen Norman Group;Lotus Research;IBM
Venue:
CHI '02 Extended Abstracts on Human Factors in Computing Systems
Year:
2002

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Abstract

Many HCI professionals frown on focus groups, while some believe focus group methodology can be successfully applied to collect usability data. This panel features interaction among HCI professionals with very different experiences and opinions.