Ineractive 3D presentations and buyer behavior

Authors:
Gerald Häubl;Pablo Figueroa
Affiliations:
University of Alberta, Edmonton, AB;University of Alberta, Edmonton, AB
Venue:
CHI '02 Extended Abstracts on Human Factors in Computing Systems
Year:
2002

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Abstract

This paper shows preliminary results on how interactive 3D product presentations affect buyer behavior in e-commerce applications over the Internet. We conducted two experiments involving simulated online shopping trips, in which subjects saw some products with 3D presentations and made product choices. The results show that the availability of interactive 3D product presentations instead of still images may affect some important aspects of buyer behavior, including the amount of time spent examining products and purchase likelihood.