Digital newspapers explore marketing on the Internet
Communications of the ACM
The Economics of Electronic Commerce
The Economics of Electronic Commerce
Marketing on the Internet: Principles of On-Line Marketing
Marketing on the Internet: Principles of On-Line Marketing
The Value of Internet Commerce to the Customer
Management Science
Electronic Commerce and Organizational Innovation: Aspects and Opportunities
International Journal of Electronic Commerce
Anticipating information needs for senior portal contents
Computers in Human Behavior
A comparative study on marketing mix models for digital products
WINE'05 Proceedings of the First international conference on Internet and Network Economics
Research Note---Online Users' Switching Costs: Their Nature and Formation
Information Systems Research
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A framework for classifying digital products is essential for devising successful e-commerce strategies.