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From the Publisher:Do You Have The Oracle Edge?From corporate databases to ATMs, Oracle produces the database software that runs today's business world. It is the world's second largest software company, second only to Microsoft, and is the world's largest database company, with annual revenues exceeding $8 billion.In The Oracle Edge, Stuart Read takes you inside the "take no prisoners" culture that has helped Oracle survive the brutal competition and technology shifts that have destroyed many other software firms-and left only credible competitor for the Microsoft Corporation.What makes Oracle so successful? Insider Stuart Read reveals its key strategies, including: "Eat your own dog food" (use your own products) Be first into a new market, and then dominate it Make your enemy's enemy your friend "Cut of their oxygen" (work to strangle your competition) Fight opponents on your termsnot theirs Hire only the most talented peoplefrom the best schools Teach your people how to win And many more!With over one hundred examples of key Oracles strategies, The Oracle Edge is both a fascinating profile of one of the software industry's greatest success stories and invaluable guide to thriving in today's hypercompetitive business environment.