Managing customer knowledge in electronic commerce
Knowledge management and networked environments
Determinants of E-CRM in influencing customer satisfaction
PRICAI'06 Proceedings of the 9th Pacific Rim international conference on Artificial intelligence
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From the Publisher:Imagine a customer service operation ready to meet your customers 24 hours a day, seven days a week, cheaply, and efficiently. That is precisely what the Web has to offer, and Web marketing expert Jim Sterne outlines exactly how to do it. From managing your corporate image to organizing the information and making it readily available to prospects to answering customer questions, this book explores both the technical and strategic issues of tapping into the very latest Web methods. This book also provides a cost/benefit analysis and makes recommendations on what type of information a company should provide over the Net.