Competitive intelligence systems: qualitative DSS for strategic decision making
ACM SIGMIS Database
Personalization in e-commerce applications
The adaptive web
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From the Publisher:In this book Sean Kelly takes a step beyond the technological architectural aspects of information technology (IT) to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice and dice the market into the micro segments that will enable mass production industrial organisations to transform themselves into mass-customisation customer-focused businesses. Sean Kelly provides a coherent conceptual framework of the cognitive process. He charts a course for these organisations embarking on the corporate data warehouse journey, allowing them to see the totality of data in the enterprise constructed into integrated patterns and pictures which can add dramatic value to decision making. Corporate directors, information systems professionals and business users of information systems alike cannot afford to ignore the message in this book.