Business applications of data mining

Authors:
Chidanand Apte;Bing Liu;Edwin P. D. Pednault;Padhraic Smyth
Affiliations:
T.J. Watson Research Center, Yorktown Heights, NY.;Department of Computer Science at the University of Illinois at Chicago.;Watson Research Center, Yorktown, NY.;Information and Computer Science Department at the University of California, Irvine.
Venue:
Communications of the ACM - Evolving data mining into solutions for insights
Year:
2002

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Abstract

They help identify and predict individual, as well as aggregate, behavior, as illustrated by four application domains: direct mail, retail, automobile insurance, and health care.