Using data mining to profile TV viewers

Authors:
William E. Spangler;Mordechai Gal-Or;Jerrold H. May
Affiliations:
Duquesne University, Pittsburgh, PA;Duquesne University, Pittsburgh, PA;University of Pittsburgh, Pittsburgh, PA
Venue:
Communications of the ACM - Mobile computing opportunities and challenges
Year:
2003

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Abstract

Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising.