Implementing strategies for digital pay television in Europe: the case of Greece
Telematics and Informatics - Special issue on Internet consumers
A call for the home media network
Communications of the ACM - How the virtual inspires the real
Interactive Television Trials and Marketplace Experiences
Multimedia Tools and Applications
Digital Rights Management: Business and Technology
Digital Rights Management: Business and Technology
An empirical study on the adoption of information appliances with a focus on interactive TV
Telematics and Informatics
Using data mining to profile TV viewers
Communications of the ACM - Mobile computing opportunities and challenges
Affective usability evaluation for an interactive music television channel
Computers in Entertainment (CIE) - Theoretical and Practical Computer Applications in Entertainment
A survey of peer-to-peer content distribution technologies
ACM Computing Surveys (CSUR)
Smart buffer management for different start video broadcasting
Proceedings of the 2nd International Conference on Interaction Sciences: Information Technology, Culture and Human
Networked digital video recorders and social networks
CCNC'10 Proceedings of the 7th IEEE conference on Consumer communications and networking conference
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Despite the progressive switch to digital TV, there has not been any significant change to the value chain of the TV industry. At the same time, the introduction of novel information and communication technologies, such as the digital video recorder (DVR) and efficient Peer-to-Peer (P2P) content distribution, have been regarded as a threat to the established broadcast business players. Previous research has described these threats and has suggested competitive strategies, but it has not investigated the opportunities. This work aims to identify a framework of new business models that take advantage of the networked DVR. For this purpose, we examined the TV literature from diverse academic disciplines, such as mass communication, computer engineering and advertising research. We have also collaborated with network and multimedia engineers, with broadcasters, and we examined novel interactive television (ITV) prototypes. The findings suggest that the networked DVR could be exploited to provide personalized channels and that the dynamic advertising insertion could be introduced as an effective advertising format. In the light of these findings, the TV industry should consider the pro-active adoption and facilitation of the networked DVR infrastructure.