Interactive Television Trials and Marketplace Experiences

Authors:
John Carey
Affiliations:
Greystone Communications, 17, Bellair Drive, Dobbs Ferry, NY 10522. E-mail: JTCAREY@aol.com
Venue:
Multimedia Tools and Applications
Year:
1997

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Abstract

This article provides a review of ITV trials and services from the1970s through the mid 1990s. It presents an annotated history of ITVand draws a number of lessons about content, pricing, consumer appealand advertising within an interactive television context. ITV hasalternated between peaks of marketing hyperbole and valleys ofskepticism. A realistic path of development may now be emerging.