Exploring the privacy implications of addressable advertising and viewer profiling

Authors:
William E. Spangler;Kathleen S. Hartzel;Mordechai Gal-Or
Affiliations:
-;-;-
Venue:
Communications of the ACM - Two decades of the language-action perspective
Year:
2006

Citing 1
Cited 1

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Abstract

Collecting consumer viewing habits will come back to bite advertisers who do not understand or appreciate how consumers feel about privacy infringement.