Competing on Internet Time: Lessons from NetScape and Its Battle with Microsoft

  • Authors:
  • Michael A. Cusumano;David B. Yoffie

  • Affiliations:
  • -;-

  • Venue:
  • Competing on Internet Time: Lessons from NetScape and Its Battle with Microsoft
  • Year:
  • 1999

Quantified Score

Hi-index 0.02

Visualization

Abstract

From the Publisher:Competing on Internet time means thinking, acting, and learning faster than ever just to keep pace with the marketplace. For those who want to be a step ahead, Competing on Internet Time (selected as a Business Week Best Book of 1998) charts the incredible rise of Netscape, which grew from a small start-up to a $7 billion computer software company in less than two years. Extrapolating from on-site observations and in-depth interviews at Netscape and other leading computer companies, Michael Cusumano, coauthor of the bestselling Microsoft Secrets, and David Yoffie, an expert in competitive strategy, detail Netscape's "judo strategy": the ability to move rapidly in creating new products and markets, staying flexible, and exploiting leverage by using the weight of its giant rival Microsoft against it.