An e-customer behavior model with online analytical mining for internet marketing planning
Decision Support Systems
An e-customer behavior model with online analytical mining for internet marketing planning
Decision Support Systems
Journal of Organizational and End User Computing
Hi-index | 0.00 |
From the Publisher:Building on the successful philosophy of the first edition - that learning how MIS concepts are applied in business makes concepts more interesting and easier to understand - Effy Oz has revised and updated this text to provide even more current, real business examples, expanded coverage of electronic commerce and business data communications. Five new Part Cases, covering a range of different types of businesses and enhanced with Case Videos, give a context to the various problems that businesses encounter every day - and how information systems can provide solutions.