E-Business Intelligence: Turning Information into Knowledge into Profit

  • Authors:
  • Bernard Liautaud;Mark Hammond

  • Affiliations:
  • -;-

  • Venue:
  • E-Business Intelligence: Turning Information into Knowledge into Profit
  • Year:
  • 2000

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Abstract

From the Publisher:In the new digital economy, rapid, unrelenting change is the only constant.To compete amid such a whirlwind of change, companies must be able toanticipate and adapt to ever-evolving market conditions, at warp-speed. Morethan anything, the key to achieving warp-speed strategic performance ismaintaining a steady flow of fully-integrated, actionable information aboutall key business areas, including production, customer service, supply,marketing, sales, and HR. But, as internationally acclaimed e-business intelligence guru BernardLiautaud shows in this important new book, when it comes to corporateintelligence, most companies are still plodding along at the speed of thesteam-driven locomotive. Anyone who doubts that assertion need only considerthe recent findings by researchers at IBM that most business actively useonly 7% of their data in making strategic business decisions. In E-Business Intelligence, Bernard Liautaud shows you how to get yourcompany up to speed for the Internet economy. With the help of fascinatingand instructive case studies from Lucent, Dow Chemical, Disney, T. RowePrice, Telecom Italia, Penske, Peugeot, Go Network and other major playersat the forefront of the e-business revolution, he explains how, using ahandful of key Web technologies, you can transform the vast reservoir ofraw, untapped data languishing in your company databases into a corporateintelligence gold mine. You'll learn how to excavate and integrate information spread throughoutyour company into a total corporate intelligence network embodying allorganizational levels. And you'll learn how to strategically deploye-business intelligence to significantly reduce costs, substantially improveoperational efficiencies, achieve bold new levels of customer loyalty, forgesolid, mutually beneficial alliances with suppliers and distributers,radically expand the scope and effectiveness of your marketing initiatives,and much more.Writing from a strictly business, non-technical, perspective, Liautaudexplains the what, why, and how of e-business intelligence in the newinformation economy. Then, focusing on the three main areas of e-businessintelligence—intranets, extranets, and business-to-business e-commerce—hedescribes cutting edge strategies for accessing, analyzing, and sharingcorporate data internally throughout an organization, as well as externallywith customers, partners, and suppliers.What it will take to prepare your company to compete and win in the rapidlyemerging world, e-business economy? Read E-Business Intelligence and findout from the mind behind the intelligence strategies at many of today'sleading e-business giants.