Cases in E-Commerce

  • Authors:
  • Jeffrey F. Rayport;Bernard J. Jaworski

  • Affiliations:
  • -;-

  • Venue:
  • Cases in E-Commerce
  • Year:
  • 2001

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Abstract

From the Publisher:37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.