Producing Interactive Television

• Authors: Annesa Hartman
• Venue: Producing Interactive Television
• Year: 2001

From the Publisher:Interactive Television (ITV) is experiencing new growth due to technology developments that are merging television with interactive, web-like elements. Major net-works and software companies are gearing up for ITV production, putting time and money into the development of ITV content and infrastructure. In Producing Interactive Television, developers and producers will find detailed information on what ITV is, what it can do, and the technology behind this fascinating medium. This comprehensive resource also includes a complete "start to finish" section on the ITV content development process, with real-world case studies of what does and doesn't work when creating an ITV show. The tutorials on producing interactive television are non-platform specific, so readers learn what it takes to design and develop ITV content for today's market, and learn about the current and future development technologies, including HTML, XML, and Flash implementation. KEY FEATURES: * Provides an in-depth overview of ITV * Includes non-platform specific coverage * Provides industry expert advice * Details information on the planning, implementation, and development of ITV content * Uses real world case studies of cutting-edge ITV projects to provide real insight into the development process * Includes a comprehensive section on the creation process from planning, budgeting, and implementing, to development and delivery * Provides clear explanations and diagrams of how ITV works and its development process, including the use of HTML and Flash content * Takes an extensive look at current technologies including set top box, synchronized TV, and digital solutions *Companion CD-ROM includes actual examples of TV interface designs, hands-on ITV design and development tutorials, and ITV simulator and trigger software TOC Introduction, PART I The ITV Momentum: Section One: ITV at Home, ITV Defined, Accessing ITV - The Many Choices, Section Two: The Life of ITV, ITV in its Infancy: Case Studies, ITV Growing Up - What's Working Now, Section Three: What's Coming Down the Cable?, Current ITV Technologies Explained, On the Table (discussion of industry issues such as privacy, open access vs. forced, team building, unified delivery system, and attracting audience) PART II The Process of ITV Content Creation: Section One: Planning and Implementation; The Complete Picture, Picking the "Kind" of Show You Want to Create, Who's Your Audience?, Brainstorm "the Look and Feel, 聯 Assess Resources, Phases of Production, Section Two: Development; The Development Process, Interface Design, Code, Timing, PART III: Showcase (Case Studies). Author Biography Annesa Hartman is co-owner/director of Sway Design, Inc., an interactive design company specializing in the creation of educational and corporate print and online content, and corporate training and consulting. She specializes and instructs in Flash animation, web development, and ITV content development and design, and is a certified Softimage instructor.