Towards a systematic approach for the credibility of humancentric web applications
Journal of Web Engineering
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From the Publisher:"Everything we do and everywhere we go leaves a trail; the difference now is that it's all being recorded, analyzed, and disseminated by powerful technologies and sophisticated processing systems. The potential of these systems is enormous. Gathering data on behaviors and preferences allows businesses to enhance customer relationships, distribute knowledge and expertise around the world, and negotiate more effectively with suppliers, distributors, and partners. Meanwhile, the medical, educational, governmental, and non-profit communities are using them to provide more effective services to their constituents." In Making It Personal, business and technology expert Bruce Kasanoff explores the impact of these "personalization" technologies, and how to apply them without crossing that line. In fascinating detail, he describes initiatives underway that sound like science fiction - from biometric facial recognition sensors to employee behavior monitoring programs to geospatial vehicle-tracking devices. Illustrating these increasingly common practices with examples drawn from all types of organizations, Kasanoff considers the commercial, cultural, and legal implications, as individuals and businesses become increasingly interconnected. The result is not only a compelling and thought-provoking narrative, but also a practical framework from which to assess the opportunities and threats posed by personalization - and how you and your organization will respond.