The Essential Persona Lifecycle: Your Guide to Building and Using Personas
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
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From the Publisher:Designing Websites for Every AudienceBy Ilise BenunAn excellent resource for all emerging and established Web designers, this book provides detailed analysis about what works and what doesn't when it comes to usability. More than 20 examples of well-known Web sites are profiled to illustrate good and bad design and functionality, outlining clear guidelines for meeting the end user's needs. The first half of the book covers key topics related to solid Web design, including:Common traits of user-friendly Web sitesTypography selections for optimum readabilityPage layouts that promote quick downloading, easy scrolling and clear navigationThe second half of the book is made up of detailed analyses of Web sites that have been designed or made over with usability in mind. They are grouped into six categories, according to the goals each user has: Learners, Browsers, Shoppers, Connection-seekers, Transactors and Entertainment-seekers. This book gives readers the insider information they need to design usable Web sites for any audience.Ilise Benun is the Director of Creative Marketing & Management, a New Jersey-based consulting firm. She is a nationally recognized speaker who has given workshops and seminars at the HOW Design Conference, Graphic Artist's Guild and other organizations. She is the author of two marketing handbooks, as well as Self-Promotion Online. She lives in Hoboken, New Jersey.