What Companies Are(n't) Doing about Web Site Assurance

Authors:
Natarajan Sivasailam;Dan J. Kim;H. Raghav Rao
Affiliations:
-;-;-
Venue:
IT Professional
Year:
2002

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Abstract

Research has linked consumers' willingness to buy with assurance seals, but so far companies seem lukewarm about having third parties provide them.