How Web Site Decision Technology Affects Consumers

  • Authors:
  • Juli Jedetski;Leonard Adelman;Cedric Yeo

  • Affiliations:
  • -;-;-

  • Venue:
  • IEEE Internet Computing
  • Year:
  • 2002

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Abstract

Using decision technology on a Web site to support alternative comparison increases satisfaction and the use of compensatory strategies among users but, surprisingly, does not affect their decision confidence or time performing tasks.