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For several good business reasons, rapid application development has become increasingly popular. In general, RAD gives you earlier product payback and more payback time before the pace of technology makes your product obsolete. For software product sales, RAD also helps you debut a product earlier in a market window, which lets the product capture more market share, revenues, and profits. To gain maximum benefit from RAD, however, you must choose the RAD form that best suits your project. The article presents the various forms of RAD available and give advice on which to choose