The Importance of Being Beautiful

  • Authors:
  • Jakob Nielsen

  • Affiliations:
  • -

  • Venue:
  • IEEE Software
  • Year:
  • 1996

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Abstract

The paper presents some tools, techniques and concepts to optimize user interfaces and considers some World Wide Web home pages as examples of user interface design. The importance of being beautiful has implications for how we evaluate the usability of our designs. The paper discusses how user preference measures will be relatively more important than traditional measures such as tasks per minute