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In the conceptual phase of a project, industrial designers do a lot of sketching. In this early phase the immediacy and flexibility of traditional media are preferred over the possibilities that computer tools offer. This video presents ways in which a computer-supported sketching tool can improve support for a designer at those stages. Three scenarios each depict part of a designer's activities: discussing the brief with a client, travelling home in a train, and working in the designer's office. For each scenario, the video shows the strong points and limitations of traditional media, and indicates how current or near-future technology can improve the situation.