The effects of time delay in electronic commerce

  • Authors:

  • Danny SL Chow

  • Affiliations:

  • Leeds University Business School, Leeds, UK

  • Venue:
  • CHI '01 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2001

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Abstract

An experiment is conducted to ascertain the effects of time delay on consumer behaviour in the context of electronic commerce (e-commerce). Our experiment has found that sequences of delays cause annoyance amongst the subjects. There is little to suggest that psychological adaptation to the time delay may exist. Patterns of delay -- such as increasing and decreasing downloading speeds -- also matters when a subject evaluates an e-commerce shopping experience.