Proceedings of the ACM SIGCHI Conference on Human factors in computing systems
Communication design for electronic negotiations on the basis of XML schema
Proceedings of the 10th international conference on World Wide Web
Identity management based on P3P
International workshop on Designing privacy enhancing technologies: design issues in anonymity and unobservability
Design of Roles and Protocols for Electronic Negotiations
Electronic Commerce Research
Soft Navigation in Product Catalogs
ECDL '98 Proceedings of the Second European Conference on Research and Advanced Technology for Digital Libraries
CCL: Expressions of Choice in Agent Communication
ICMAS '00 Proceedings of the Fourth International Conference on MultiAgent Systems (ICMAS-2000)
Creating conversational interfaces for interactive software agents
CHI EA '97 CHI '97 Extended Abstracts on Human Factors in Computing Systems
Recommending as personalized teaching: towards credible needs-based ecommerce recommender systems
Designing personalized user experiences in eCommerce
| Hi-index | 0.00 |
Customer relationship management, one-to-one marketing, recommendation systems, and real-time click mining are common means to create a personalised customer interaction in today's e-Commerce. However, one major aspect of customisation and adaptation has thus far been neglected - one buyer might assume multiple shopping roles. Searching for a present for an 11-year-old daughter leads to a different preference profile than evaluating workstations for the purchasing department.This paper proposes the shopping gate - a site on the Internet where buyers can create and maintain different roles with specific preference profiles. Before going on an electronic shopping trip, a buyer can pass the shopping gate, choose the appropriate role and take the corresponding preference profile along to the merchants 'on the way', thus entering these shops with a role-specific 'skin'. Our prototype implementation of the shopping gate server, role representation, and protocol is based on open standards such as the platform for privacy preferences (P3P) and XML Schema.