A Model for an Electronic Market Place

Authors:
Maria João Viamonte;Carlos Ramos
Affiliations:
-;-
Venue:
Agent Mediated Electronic Commerce, The European AgentLink Perspective.
Year:
2001

Citing 2
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Abstract

The Electronic Commerce is one of the areas in which the technology of intelligent agents can be successfully applied, and maybe, the only way to allow consumers to deal with the complexity and diversity of the electronic services offered and in particular in environments like the Internet. While there are many Web services, which help users find things to buy, there are few that help buyers and sellers. The purpose of this paper is to present a model for a virtual electronic Market Place more flexible than the existing on the Web, where users create autonomous agents to buy and sell goods on their behalf. Four stages of the Consumer Buying Behaviour (CBB) model are addressed.