An Agent Based Approach to Virtual Market Place Simulation

Authors:
Filippo Neri
Affiliations:
-
Venue:
AI*IA 01 Proceedings of the 7th Congress of the Italian Association for Artificial Intelligence on Advances in Artificial Intelligence
Year:
2001

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Abstract

A virtual market place for the qualitative simulation of how product awareness spreads among consumers is described. Potentially this methodology could allow the investigation of hypothetical economic mechanisms underlying tradeoff among product advertisement effort, consumers' memory span and duration, and passing word among friends in determining a product market share. Preliminary experiments showing the potentialities of this approach are reported.