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The advancement of mobile telecommunication has made mobile commerce possible. It has been increasing even more that the requirement for mobile commerce to provide not only location aware but also timely services for daily life, which cannot be satisfied through the global information services such as e-business on the Internet. !! In the retail business under the evolving market, the users would like to utilize convenient services provided by the retailers within accessible area certainly. The retailers need to grasp the current requirements of the majority of the users in their own vicinity trade-areas in order to determine the appropriate services, which are called the Local Majority based services. This service marketing information should be temporary because the users consisting of the Local Majority and their requirement constantly change. More over the available service has a time limit and the area should become narrower with the time.Reliable communication between the retailers and the users is required for the provision of the services. Real-time property is also required for the marketing of the users' requirements and the provision of the Local Majority based services. Achieving assurance for these requirements under the evolving situation is required.Time Distance, which changes with the situation such as the congestion of the street, is introduced as the efficient measure of the distance between the users and the retailers. The Time Distance Oriented Service System has been defined to satisfy real-time property and reliable communication in the local trade area, where the users and the retailers have cooperative roles both for the provision and utilization of the services under the evolving situations. The system architecture, and the autonomous interactive communication between the users and the retailers are presented. Here, nodes have autonomy for fading unnecessary and inconvenient information through time distance based communication among them both for the marketing and provision. The nodes also autonomously reduce the information service area for achieving further effectiveness.It is shown that this architecture and technologies realize assurance for the real-time properties and reliability and achieve effectiveness in mobile commerce.