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In this paper we propose a new model of message proliferationamong many people. We assume that these peoplecarry short-range wireless devices and move around in acertain area such as a shopping mall. By utilizing the intrinsicnature of mobility of people, messages originatedfrom service providers are disseminated in such a way thata person transmits the retained messages to nearby peoplewho have interest in the messages. We call such a systemSSWD, which stands for Selection of Advertised ServicesUsing Wireless Devices. This paper describes the designof SSWD and discusses designing issues for people-supportingad hoc networks.