Acquiring User Preferences for Product Customization

  • Authors:
  • David N. Chin;Asanga Porage

  • Affiliations:
  • -;-

  • Venue:
  • UM '01 Proceedings of the 8th International Conference on User Modeling 2001
  • Year:
  • 2001

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Abstract

Mass customization requires acquisition of customer preferences, which can be modeled with multi-attribute utility theory (MAUT). Unfortunately current methods of acquiring MAUT weights and utility functions require too many queries. In Iona, the user is first queried for absolute/preferred constraints and categorical preferences to cull the product pool. Next Iona selects queries to maximally reduce the utility uncertainty of the remaining product choices. Implemented queries include stereotype membership and contexts (the purchase situation), which give probabilistic MAUT data modeled as ranges of weights. The usefulness of a query is based on the reduction in uncertainty (smaller range) weighted by the likelihood that the user belongs to a stereotype/context based on similarity to the current user model. Querying proceeds until the usefulness of the best query is below the threshold of user impatience. Finally integer programming is used to select the best product for the user.