Designing personalized user experiences for eCommerce: theory, methods, and research

Authors:
Clare-Marie Karat;Jan Blom;John Karat
Affiliations:
IBM TJ Watson Research Center, Hawthorne, NY;Helsinki Institute for Information Technology, HUT, Finland;IBM TJ Watson Research Center, Hawthorne, NY
Venue:
CHI '03 Extended Abstracts on Human Factors in Computing Systems
Year:
2003

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Abstract

The present workshop aims to form a community of individuals interested in exploring the user implications of personalized eCommerce applications. People working in industry, academia, and government are welcomed to participate. The aim of the two-day workshop is to access the current state of theory, methods, and research in this area and to create a theoretical framework on personalization of the user experience in eCommerce to help identify critical questions and guide future research.