Mobile portals: the development of M-commerce gateways

Authors:
Irvine Clarke, III;Theresa B. Flaherty
Affiliations:
James Madison University;James Madison University
Venue:
Mobile commerce
Year:
2003

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Abstract

The proliferation of mobile Internet devices is creating an unparalleled opportunity for mobile commerce. Factors composing a productive M-commerce portal development strategy are investigated to improve a company's strategy. Also explored are the nonpareil benefits of mobile applications to introduce a five-step approach for developing an effective mobile portal strategy.