The emerging role of electronic marketplaces on the Internet
Communications of the ACM
An exploratory study of the emerging role of electronic intermediaries
International Journal of Electronic Commerce
Electronic Commerce Customer Relationship Management: A Research Agenda
Information Technology and Management
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Mobile portals: the development of M-commerce gateways
Mobile commerce
Investor perceptions of traditional and online channels
Communications of the ACM - Has the Internet become indispensable?
Electronic Commerce Research
Factors affecting the implementation success of Internet-based information systems
Computers in Human Behavior
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
Factors affecting the implementation of electronic data interchange in Korea
Computers in Human Behavior
Electronic Commerce Research and Applications
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Early in the information age, it was widely thought that wholesalers, distributors, and other intermediaries would be removed from the value chains of many businesses. This disintermediation offered the prospect of more efficient supply and marketing channels. The early forecasts proved to be shortsighted, however, for instead new cybermediaries have lodged themselves in the value chain between manufacturer and customer. This paper explains the phenomenon of cybermediation by looking beyond transaction-cost economics toward newer theories of consumer economics and several theories drawn from institutional theory, social exchange theory, social network theory, and theories of organizational knowledge creation. Researchers who utilize the contributions of these diverse theoretical perspectives will be better able to explain the emergence of cybermediaries in electronic commerce.