Investor perceptions of traditional and online channels

Authors:
Troy J. Strader;Sridhar N. Ramaswami
Affiliations:
Drake University College of Business and Public Administration in Des Moines, IA;Iowa State University College of Business in Ames, IA
Venue:
Communications of the ACM - Has the Internet become indispensable?
Year:
2004

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Abstract

How should financial service firms, online and off, adjust their customer-acquisition and -service strategies to reflect investors' changing expectations?