Mailing decisions in the catalog sales industry
Management Science
A statistical perspective on knowledge discovery in databases
Advances in knowledge discovery and data mining
Principles of Corporate Finance with Cdrom
Principles of Corporate Finance with Cdrom
Data Mining Techniques: For Marketing, Sales, and Customer Support
Data Mining Techniques: For Marketing, Sales, and Customer Support
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In this chapter, we discuss both quantitative and qualitative aspects of data mining, as a process for uncovering information related to risk exposure buried in large amounts of data, and its exploitation for enterprise benefit. Section 1 introduces a general foundation for the application of data mining in a risk setting. Section 2 offers some typical business problems data mining can help address. Section 3 suggests potential uses of company internal and external information in the data mining/risk analysis process. Sections 4 and 5 delve into a more technical discussion on data mining methods, tools, and applications. Finally, we focus on the most important and challenging task in data mining--implementation of results--in Section 6.